Muscle & Motion
M&M transforms the way people understand anatomy and biomechanics. Through innovative apps, they bring the science of movement to life with interactive 3D animations, creating a visual experience that’s both engaging and educational.
- Branding
- UI/UX Design
As part of a global strategic evolution, we rebranded Muscle & Motion to align its identity with its new direction. Our mission was to modernize the brand and its digital ecosystem, creating a cohesive, high-clarity visual language across all apps and touchpoints
The brand’s legacy look had become a barrier to its digital growth, lacking both visual appeal and consistency. We redesigned the identity from the ground up to align with its core mission, creating a streamlined and attractive presence across all digital platforms.
We refreshed Muscle & Motion with a modern identity and a strategic color-coded system to differentiate their diverse app sectors. A key highlight was the overhaul of their signature 3D models—upgrading them to a sleek, contemporary aesthetic that enhances visual clarity and redefines the brand’s digital product experience.
Our 3D Model
A key highlight of the project was the modernization of the 3D assets; the new models offer a cleaner, more realistic, and visually engaging look, ensuring the brand’s digital tools feel as cutting-edge as the science behind them.
Muscle & Motion Uniqueness
At its core, Muscle & Motion is an educational powerhouse disguised as a tech platform. M&M serves as the visual backbone for movement science in over 300 academic institutions globally, transforming traditional lecture halls into immersive learning environments. By providing millions of students and professionals with unparalleled anatomical clarity, the company is doing more than just sharing data—they are setting a new global standard for how the human body is understood and taught. the commitment lies in turning complex kinesio pathology into accessible, long-lasting knowledge for a diverse community of learners worldwide.
